I have a genius idea (if I do say so myself) that I’m going to implement.  It’s going to be based on blockchain (#notacoin).  When I ran just a super high level past a friend of mine, it was almost shot dead in the water because it had blockchain as part of the implementation.    I guess I didn’t need to go into that detail, but alas, it is what it is.

There’s a funny thing about ‘magic bullet’ technology that makes experts scoff at a project or a product.  As a cybersecurity engineer and member of private community groups, anytime a vendor talks about their Machine Learning algorithm, they get immediately laughed at.   Even if the technology can add a value.  The opinion is that 9/10 folks that claim to use Machine Learning either don’t or don’t really add any value because of the technology.  They’re promoting the technology of machine learning more than the problems their solution solves.

Maybe it equates to the fancy whizz-bang marketing language in general.  Just because your marketing team came up with a really fun name for a feature, doesn’t mean that feature is what you promote.  Promote how you solve problems that your customers have.  It’s pretty straightforward.   You have a pain point, and my problems fixes said pain point in a demonstrable way.  Not necessarily the ‘how’ the code is implemented or what back-end tech (ML, AI, Blockchain), but how those solutions materialize to your customers.